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The Dark Side of Fruit Juice Concentrates

Hey there, all you natural soda lovers! It’s Pete here from Pete’s Natural Sodas, and today I’m diving deep into the murky waters of fruit juice concentrates.

As someone passionate about all things natural, it’s essential to shine a light on the not-so-pleasant aspects of this seemingly innocent process. So, let’s roll up our sleeves and uncover the secrets hidden within this murky world!

First off, let’s break it down. Converting fruit juice into juice concentrate may sound harmless, but the reality is far from it. It all starts with handpicking the juiciest, ripest fruits bursting with flavour and nutrients. But here’s where things take a turn – these beautiful fruits undergo a thorough washing and sorting, but who’s to say what’s lurking beneath the surface?

Whether it’s through pressing, spinning, or extraction, the raw juice is extracted, leaving behind any unwanted bits and pieces. But what about the good stuff? Well, let’s just say that the concentration process can strip away the very nutrients that make fruit juice so darn good for you.


Let’s talk preservation.
To give juice concentrates a longer shelf life and maintain their stability, sometimes drastic measures are taken. From pasteurisation to evaporation to the addition of preservatives – these techniques may be necessary, but they come at a cost. Not only do they alter the flavour and texture of the final product, but they can also wreak havoc on its nutritional value.

Vitamin loss

And speaking of nutrients, let’s not forget about the elephant in the room – vitamin loss. While heat-sensitive nutrients like vitamins C and B are essential for our health, they’re also the first to go when subjected to the heat of pasteurisation. That’s right – the juice concentrate may end up with significantly lower levels of these essential vitamins compared to freshly squeezed fruit juice.


But wait, there’s more!
Ever heard of pesticide residue? Concentrated juices may still contain trace amounts of these nasty chemicals. And let’s not even get started on the potential for nutrient imbalances and the sneaky additives that some manufacturers like to throw into the mix. But fear not, my friends! Armed with this newfound knowledge, you can make informed choices about what you put into your body. While juice concentrates have their place, it’s essential to be aware of the not-so-pleasant aspects lurking beneath the surface.

When you’re in the mood for a refreshing beverage that delivers all the flavour and goodness of freshly squeezed fruit juice, look no further than Pete’s Natural Sodas. Made with love and care, using only the finest ingredients nature has to offer.  Our sodas are a true celebration of flavour and purity and do not contain any concentrates, just freshly squeezed New Zealand grown fruit juice.

So, why wait? Treat yourself to a bottle of Pete’s Natural Sodas today and experience the magic of fruit juice in every bubbly, delightful sip!

Cheers to keeping it real and savouring the goodness of nature, one sip at a time.

Cheers and high-fives


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Author Pete

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