Raw Organic Sugar: Why Pete’s Natural Chooses It Over HFCS
At Pete’s Natural we keep things simple. Our sodas are made with NZ fruit, fizz, and raw organic sugar. That’s it. No high fructose corn syrup, no over-processed stuff, just a touch of natural sweetness that lets the flavour do the talking. Choosing raw organic sugar means we get better taste, better quality, and a soda that’s true to its roots.
So why does it matter what kind of sugar we use? Let’s break it down.
Raw Organic Sugar vs The Rest
Raw organic sugar comes from cane that’s grown without synthetic nasties and is only lightly processed. That means it keeps a little of the natural molasses, along with minerals like calcium and iron. The result is a warm, caramel-like sweetness that works with our real fruit instead of drowning it out.
Compare that to refined sugar, which is stripped bare, or high fructose corn syrup, which is cheap to make but heavy on processing. HFCS has been linked to health risks that no one wants in their glass.
A Quick Cheat Sheet
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Raw Organic Sugar: Unrefined, natural minerals, certified organic, better for taste.
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Refined Sugar: Stripped of goodness, empty sweetness.
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HFCS: Processed corn syrup, cheap, linked with negative health impacts.
Why We Care
We use organic cane sugar because it lines up with everything Pete’s Natural stands for. Our sodas are brewed in a solar-powered factory, bottled in recycled glass, and made with surplus fruit that would otherwise go to waste. Paying growers fairly through our FairTrade@Home model keeps communities thriving.
The Sweet Bottom Line
Every sip of Pete’s Natural is flavoured by more than just fruit. It’s flavoured by values. You’re backing sustainability, fair pay, and bold NZ taste.
Ready to taste the difference?
👉 Shop our naturally sweet sodas today
